WE GROW YOUR USERBASE

EXPONENTIALLY

APP STORE OPTIMIZATION (ASO)

Apple Search Ads

Google UAC

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ShyftUp Is A

User Acquisition Agency

Based In San Francisco, Specializing In Mobile App Growth. We Amplify Your Mobile App’s Userbase With An ROI-driven Approach.

What do we offer?

PAID USER ACQUISITION

Specializing in Apple Search Ads and Google UAC channels, we take your paid marketing budget and turn it into real users and revenue at scale. With our ROI-driven approach, we plan & execute custom- tailored advertising campaigns for you, aligned with your business goals.

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APP STORE OPTIMIZATION

We unleash the power of organic user growth by giving you boosted visibility on the app stores. We give your app the visibility it deserves on the Apple App Store and Google Play through keyword research, metadata optimization, store page A/B testing, ratings and reviews optimizations.

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Who do we work with?

Why work with us?

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KPI-DRIVEN ASO APPROACH

We take pride in the way we define and track KPIs for App Store Optimization (ASO). We measure the impact of every single keyword optimization and screenshot A/B test we roll out and tie them back to performance metrics. With the way we quantify our ASO efforts, you’ll know exactly how much growth we’re driving through ASO

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ROI-SMART TECHNOLOGY

We rely on an optimization technology that brings together cost data with in-app event data on a keyword level. This approach allows us to minimize human error, maximize ROI and scale exponentially. ShyftUp’s philosophy is to make sure you make a profit on every dollar you spend on paid advertising

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PROPRIETARY ASO TECHNOLOGY & EXPERTISE

To quantify the impact of our ASO efforts, we built our own ASO technology called Metrikal, which you will have full access to. Metrikal allows us to keep track of every performance metric that ASO impacts and measure the results of every single optimization and A/B test we roll out.

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HOLISTIC APPROACH TO PAID UA AND ORGANIC

We approach paid UA and ASO holistically, closely monitoring and measuring the synergy between the two. We rely on tactics that allow us to leverage Apple Search Ads to improve organic keyword rankings and vice versa

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ONE-STOP-SHOP FOR MOBILE APP MARKETING

ShyftUp is a full-service agency. We take care of everything from strategy, execution, design to reporting. We handle tracking setup, campaign management, scaling & localizations, and creative design. We can help you with whatever you want or need in alignment with your business goals.

What have we achieved so far?

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5+

Years in Business

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500M+

New App installs

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2+

Years Average Client Retention

What do our clients say ?

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“ShyftUp delivered more than just output but key outcomes. Our rankings for Top 5 keywords increased significantly based on their recommendations.”

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Hamid S

Sr Director of Product at Personal Capital

Interested? Get in touch!

We’d love to hear about your challenges and what you want to accomplish! Simply fill out this form, send us an email, or give us a call! We’ll make sure to get back to you within the same day.

An app store is a platform that helps users find and download the app for their electronic devices. The app store is actually an app itself on your mobile device. On the web, it serves as a website.

The two biggest app stores are Google Play Store and Apple App Store. They have millions of apps on their platform.

Nevertheless, there are other app stores that you may also want to know about. These include but are not limited to Samsung Galaxy Apps, Huawei App Store, LG SmartWorld, Sony Apps, and Amazon App Store.

App Store Optimization’s main goal is to improve your app’s discoverability in app stores. With almost 2 million apps in Apple App Store and 3 million in Google Play Store, your app can easily be ignored or even not seen.

The role of ASO is to ensure that your app search ranking would increase. In principle, the more people know about your app, the higher the chance of them downloading it. With more downloads and installs, there will be more opportunities to earn.

Thus, ultimately, you need to perform App Store Optimization to increase revenue.

App Store Optimization is done differently in the App Store and Play Store. 

The iOS has subtitle and in comparison, the Play Store has short description. Both the subtitle and short description affect app visibility as they are indexed. That’s the reason you should add keywords in the subtitle and short description for better app ranking.

The subtitle of the App Store is shorter compared to the short description of the Play Store. The subtitle can be up to 30 characters while a short description can reach up to 80 characters.

Finally, one good example of the difference between the App Store and the Play Store is the long description. Although the long description on both platforms helps users to better understand the features of the app, there is still a huge difference.

In the App Store, the long description doesn’t act as a ranking factor. This means that the App Store doesn’t check any keywords on your long description. So, you can be as creative as possible in writing your long description on the App Store without worrying about where you will insert your keywords.

On the other hand, this is not the case in the Play Store. You need to add your targeted keywords to the long description because Google Play checks for them when ranking apps. 

People who want to download a new app go to the app store. Today, the two most popular app stores are the App Store and Play Store.

When people do a search on app stores, they use keywords. The app store would then give them a list of results based on their query.

This is where App Store Optimization comes in. When done right, ASO can help you rank higher in search results. The closer you are to the first ranking, the higher your chance of getting noticed and chosen as the user’s next app.

Moreover, there are also people who search for apps by simply browsing or exploring through their chosen app store. ASO also aims to improve your app ranking so that it gets featured on the app store’s recommended apps.

App Store Optimization is huge work and it takes a lot of time and effort before you can see significant results. That’s why, to do App Store Optimization, you need to perform a wide range of activities.

First, you need to create an impressive and eye-catching app store page. Focus on choosing the right app name, icon, descriptions, screenshots, and app video. All these app store page elements should work together to help you get more users.

Next, use the right keywords. Through effective keyword research and proper keyword placement, you should increase your search ranking.

Evaluate your app’s performance. For example, you can do A/B testing to see which of your app creatives and assets are the best version. 

Gather and study relevant data. Identify the strengths and weaknesses of your ASO campaigns. Eventually, you should be able to improve your overall app performance, get more downloads, and increase revenue.

App Store Optimization can be done without spending a single dime. However, if you are serious about optimizing your app store, you should be ready to set a budget aside and spend money on it.

Depending on your needs, your budget may range from a few hundred to a few thousand dollars. Your expenses may include creating assets, hiring designers and developers, and using ASO tools.

ASO means App Store Optimization while SEO means search engine optimization. 

As their name suggests, ASO is for improving your search ranking on app stores such as App Store, Play Store, and Samsung Galaxy Store. 

On the other hand, SEO is for improving your search ranking on search engines such as Google, Bing, and Yahoo.

SEO can help drive more traffic to your app.

Create a website for your app. Use SEO techniques to increase the popularity of your website. You can then redirect your website visitors to your app store. The added traffic you get from SEO can dramatically improve your app ranking. This is helpful since competition is already fierce in app stores.

Moreover, Google, the largest search engine today, indexed mobile apps too. So, when you search for anything related to mobile apps, search engines would include results that show mobile apps. 

App Store Optimization (ASO) tools give you the right capabilities and functionalities to perform more accurate, intentional, and data-driven ASO campaigns. 

For example, there are ASO tools that specialize in keyword research. This allows you to target and reach the right audience. There are also ASO tools that help in performing A/B experiments. This helps you identify the best version of your app store page.