We take your paid marketing budget and turn it into real users and revenue.
CAMPAIGN PLANNING & EXECUTION
Through diligent analysis of your metrics, we get a good understanding of your existing user base and identify opportunities. We work with you to analyze historical LTV data and put together a user acquisition plan. We perform comprehensive keyword research and build a large keyword pool to target, including branded, competitive, and generic terms.
ROI OPTIMIZATION & SCALE
We are experts at scaling your growth exponentially while maximizing your ROI. Our team of experts perform ongoing keyword optimizations to reach your ROI goals. Our goal is to get you the highest number of users and keep your ROI positive.
TRACKING & ANALYTICS SETUP
Our power comes from our meticulousness with tracking and data. We make sure to set up proper tracking so we track every single user we acquire throughout its lifetime. We use technology to connect your Apple Search Ads data with event data from your Mobile Measurement Partner on a keyword level. This allows us to optimize each keyword towards an ROI target.
CREATIVE DESIGN
We are a full-service Apple Search Ads agency, and we cover everything from A to Z. We have an in-house design team which is a well-oiled machine producing high-quality creatives extraordinarily fast. We create Custom Product Pages to highlight a feature or specific content for your target markets.
LOCALIZATION & GLOBAL EXPANSION
We strongly believe in the power of localization. Our team takes your product and gets it to penetrate any market of opportunity. From translations to localized creatives, we can get it done. We are partnered with international ad networks from all over the World and can grow your users in 150+ geos. We perform ongoing bid optimization on every localization you prefer and continuously seek geo expansion. We don’t know of any boundaries when it comes to user acquisition.
REPORTING
Complete transparency and frequent feedback are what we strive for. You will be receiving reports and insights on the performance of your campaigns on a daily basis. We also built our own proprietary technology, Metrikal, which allows us to measure the impact of Apple Search Ads on organic keyword rankings. We quantify the relationship between Apple Search Ads and ASO, understanding the holistic impact of the two.
Interested? Get in touch!
We’d love to hear about your challenges and what you want to accomplish! Simply fill out this form, send us an email, or give us a call! We’ll make sure to get back to you within the same day.
Email: [email protected]
Who can use Apple Search Ads?
Apple Search Ads can be used by anyone who has access to the App Store Connect console. The most common people who use Apple Search Ads include app developers, third-party platforms, and marketing agencies.
How does Apple Search Ads work?
Apple Search Ads mainly works as a user acquisition channel that connects app marketers with their target audience.
To successfully appear in searches, you need to place a bid and win the auction. If you are qualified, your app will appear at the top of the search page.
Statistics show that users are most engaged when they do searches on the App Store. Apple allows you to reach these highly engaged users at the best time possible. By letting you promote your app at the top of App Store searches, you bring your app to the front and center of the user’s attention.
Of course, whether your app ads would appear on top of the search result would depend on the relevance of your app to the search query and your maximum cost-per-tap (CPT) bid.
There’s no limit to how many Apple Search Ad campaigns you create. You can stop, change, or remove campaigns at any time you prefer.
For more detailed explanations, you need to look for apple search ads guides and read about this topic.
Where does Apple Search Ads appear?
Sponsored ads can appear on the App Store search tab or in the App Store search results.
What is the difference between Apple Search Ads Basic and Advanced?
Basic is simpler and more affordable. You can start running ad campaigns with just a few clicks. When you choose Basic, you let Apple set the configuration of your campaign. You only get to pay for downloads.
On the other hand, Advanced gives you more control and flexibility. You can specify who should see your ads and how much you are willing to pay. Apple Search Ads Advanced comes with more detailed and sophisticated data and analytics.
How much does Apple Search Ads cost?
According to estimates, the cost per tap or click of Apple Search Ads is around $0.84. However, some categories can be more expensive. For example, the Shopping category’s average cost per tap is $3.48 while the Finance category is $2.81.
Apple decides who gets the advertising spot through an auction. As an app marketer, you choose the keywords you want your app to rank for. You and other competitors place bids. If you placed the highest bid amount, your ad will appear in the search result.
As you can imagine, keywords with higher competition tend to become more expensive as more advertisers are competing for the same keyword.
Is Apple Search Ads worth it?
Yes, using Apple Search Ads is definitely worth it because of the many benefits it offers. Since this program is relatively new, the earlier you start using search ads, the bigger the chance you’ll enjoy more advantages over your competitors.
To really take advantage of this platform, read the best apple search ads complete guide and discover the exact steps to follow.
What are the advantages of using Apple Search Ads?
When you use Apple’s search ads, you’ll reap the following benefits:
• Reach the majority of App Store visitors (70%) who use the search feature to find apps.
• The majority of app downloads (65%) take place after a user searches for an app.
• Apple Search Ads conversion rate is more than 50%. This means that more than half of the people who see ads on the App Store turn into new users.
• Apple Search Ads is super visible. They are seen on top of search results. Thus, it is more likely to be seen.
• Apple offers complete and detailed ad analytics to help you analyze and improve your ad performance.
What are the disadvantages of using Apple Search Ads?
Although Apple Search Ads is greatly beneficial, it still has some shortcomings you need to note. These are the following:
• Ads only appear on the App Store.
• You have to deal with huge competition especially if you’re bidding for popular keywords.
• Apple Search Ads comes in two plans: Basic and Advanced. If you choose Basic, you give Apple all the control of how to run your ads. If you choose Advanced, it can be a little expensive for those who have a tight budget.
What are the best tips to remember when running Apple Search Ads campaigns?
The success of your campaign would still depend on how you set it. Thus, here are some great tips to follow:
• Perform proper keyword research.
• Make sure your metadata is set to produce the right ad creative.
• Run campaigns by countries and segments.
• Regularly check your bids and change them as necessary.
• Evaluate your ads through App Store analytics.
What is an Apple Search Ads certificate?
If you wish to truly master the power of Apple Search Ads, you can take the comprehensive training offered by Apple and gain a certificate.
The Apple Search Ads Certification program is a self-paced training that includes eight lessons designed to enhance your marketing skills and campaign performance.