There’s no denying that the competition in app stores today is fiercer than ever. With millions of apps available for downloads, all vying to get users’ attention, it is no wonder that more and more app developers are turning to ASO agencies.
You might have already heard about ASO agencies and are currently in the process of deciding whether you should get their services or not. To help you make this decision, you should consider the benefits you’ll get from working with an ASO Agency.
What are these benefits? Read on to learn more.
Image source: Unsplash
What is ASO anyway, and why is it important?
App Store Optimization, or simply ASO, is the process of optimizing or improving your app’s visibility in app stores. By using the right keywords and adding them in the right places, improving your app page graphics and images, having app preview videos, and crafting a compelling description, you should be able to help your users find you in the app store easier.
What is an ASO agency, and what do they do?
An App Store Optimization (ASO) agency is a company that specializes in performing ASO for its clients. They provide different services, and these may include keyword research, A/B testing, designing app creatives, managing ads, and improving organic search results.
What are the benefits of working with an ASO agency?
ASO agencies can do wonders for your app’s performance and help you achieve your business goals. When you choose the right ASO agency, you can enjoy various vital benefits. To help you better understand how ASO agencies can help, here are 12 benefits you could get when working with them:
Image source: Google Play Store
1. Boosts App Visibility
With expert knowledge and cutting-edge techniques, ASO agencies help increase your app’s visibility in crowded app stores. Higher rankings mean your app will appear earlier in search results, making it easier for potential users to discover your app amid thousands of others. This optimized visibility ultimately results in increased installs and boosts your app’s growth.
2. Deep App Store Optimization Expertise
ASO agencies are staffed with professionals who have spent years mastering the art of App Store Optimization(ASO). They understand the dynamics of the app market, user behavior, and the latest trends that could impact your app’s performance. By leveraging their expertise, you can get professional advice on how to tackle common challenges, optimize your strategy, and make more informed decisions about your app’s marketing and development.
3. Keyword Optimization
ASO agencies excel at in-depth keyword research using specialized tools to find high-volume, low-competition keywords that align with your app. But keyword research is just the first step. The key to optimization lies in integrating these keywords into your app’s metadata – the app title, description, and keyword lists. ASO agencies masterfully weave these keywords into your app’s metadata, helping improve its visibility in app store searches. They also continuously monitor keyword performance, adjusting your strategy as market trends, user search behavior, and competition evolve.
4. Creates High Performance Design
ASO agencies employ skilled designers who can create compelling icons, screenshots, and video previews for your app. They understand that users often judge an app by its visuals, and they’re skilled at crafting graphics that are not only visually appealing but also effectively communicate your app’s main features and benefits.
5. Conversion Rate Optimization Through Continuous A/B Testing
ASO agencies also work relentlessly to improve your app’s conversion rate – the number of people who download your app after viewing its app store page. They achieve this through continuous A/B testing. Different elements of your app’s page, like screenshots, descriptions, icons, and preview videos, can be tested. By experimenting with different designs, wording, or even the sequence of screenshots, ASO agencies can determine what resonates best with your target audience. With the insights gained from A/B testing, they can make data-driven changes to your app’s page, resulting in a higher conversion rate, more downloads, and ultimately, a more successful app.
6. Produces Engaging App Videos
Video content has proven to be highly effective in engaging users. ASO agencies can produce professional-grade app videos that showcase your app’s user interface, features, and user experience. By showing potential users what they can expect from your app, videos can significantly improve your conversion rate.
7. Conducts Competitor Analysis
Knowing what your competitors are doing is essential in the app market. ASO agencies can conduct in-depth competitor analysis to identify successful strategies and potential gaps in the market that your app can fill. With this information, you can make data-driven decisions that give you a competitive edge.
8. Monitors App Health
ASO agencies also monitor technical aspects that can affect your app’s performance and user satisfaction. This includes tracking app crashes, ANRs (App Not Responding), and reviews. If they identify any issues, they’ll notify you and can provide recommendations on how to resolve them to maintain a positive user experience.
9. Enhances Localization
If your goal is to reach global audiences, localization is essential. ASO agencies can help adapt your app’s language, imagery, and user experience to different cultures, making it more appealing and relevant to users worldwide. They can also advise on local app store practices and regulations, ensuring your app is compliant and optimized for each target market.
10. Provides Comprehensive Reporting
ASO agencies provide detailed reports on various performance metrics, from keyword rankings and conversion rates to user feedback and download statistics. They also offer insights and recommendations based on this data, helping you understand your app’s performance and make informed decisions for future optimization efforts.
11. Saves Time and Energy
App store optimization requires constant monitoring, testing, and adjustment, which can be a time-consuming and energy-intensive process. By delegating these tasks to an ASO agency, you can free up valuable time and energy to focus on other critical areas of your business, such as product development and customer service.
12. Offers Cost-Efficiency
Although hiring an ASO agency requires an upfront investment, it can save you money in the long run. These agencies have the tools, knowledge, and experience to optimize your app’s performance effectively, which can lead to increased user acquisition, improved user retention, and higher revenue. This makes the initial cost of hiring an ASO agency a worthwhile investment.
Choose the right ASO agency
Reaping the benefits of getting an ASO agency greatly depends on which ASO agency you choose. Thus, it is dramatically crucial to ensure that you’re getting the right ASO company.
Thankfully, you don’t have to risk it all. You can make the right decision by choosing ShyftUp.
ShyftUp is currently one of the leading ASO agencies today that will help improve your app’s visibility in app stores, get more users, and grow your app. They have the right experience and expertise, and they have worked with various popular companies such as Evernote, Thumbtack, and AllTrails.
Give them a try today and see how they can achieve success for your app!
What are the benefits of ASO for my app?
The benefits of ASO for your app primarily have to do with improving the visibility of your app in app stores. By increasing your app ranking, there will be more people who will discover your app and install it. With more users, you’ll have more business opportunities.
How can an ASO agency help me increase app visibility and downloads?
An ASO agency has the experience, expertise, and tools to help you improve your app visibility. Depending on which ASO agency you choose, they can help you know which keywords to use and where to put them, what graphics to add to your app listing, how to write compelling app descriptions, and so much more.
What kind of expertise and resources can an ASO agency bring to my app?
ASO agencies specialize in keyword research, A/B testing, and ASO campaign creation. They have the latest technology, tools, and software to give you the desired results.
