Push notifications are proven to be an effective, powerful, and reliable tool to get your users’ attention and persuade them to use your app. However, the positive results of push notifications don’t automatically come.
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If you send too many notifications, users will get annoyed and uninstall your app. If you send only a few notifications, users will most likely forget about your app. Thus, you need to strike a fine balance between the two.
Thankfully, you don’t have to spend countless hours programming your push notifications. You also don’t have to experiment and figure out what notifications to send, the frequency of your push notifications, and when to send them.
All you need to do is use the best push notifications services for mobile apps. With the right service, you can dramatically harness the power of push notifications.
What are push notifications for mobile apps?
Push notification for a mobile app is a type of notification sent to a device through an app. You would most likely recognize them as an app badge, pop-up alert, or a banner message on your app’s notification bar. The device needs to have the app installed to receive the push notification.
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Push notifications may include but are not limited to the following:
- Invitations
- Promos
- New messages
- Invitations
- Comments on a post
- Reactions on a post
- Proximity alerts
- Progress notifications
- Delivery status tracking
- Abandoned cart reminders
- Payment confirmations
Why use push notifications?
The main goal of push notifications is to send updates to users. Since push notifications can easily grab people’s attention, it increases the chance for users to log into the app or use the app once again. This improves user engagement and app utilization.
Moreover, you can send personalized messages via push notifications and keep your users updated in real-time. All these can contribute to a better client retention rate.
According to studies, push notifications cause users to open an app 50% more than an email. Aside from that, statistics show that push notifications even have a 90% opening rate.
As you can see, if you want to achieve app success, you can’t ignore the power of push notifications.
Best Push Notifications Services
Now that you know what push notifications are and what they can do for your app, it’s time to choose the right push notification service provider.
If you’re still in the process of looking for the right one for you, here are 11 of the best push notification services you should consider:
- OneSignal
- Airship
- PushEngage
- Leanplum
- Pushassist
- Google Firebase
- AdMaven
- Push Woosh
- Moengage
- Optimove
- Braze
OneSignal
OneSignal is perhaps the most widely used push notification service today. Some of its high-profile clients include Uber, Bitcoin.com, and Upwork, just to name a few.
With OneSignal, you can send push notifications via mobile and web. Aside from that, you can also expand your push notifications to include emails, SMS, and in-app messages.
OneSignal is free to use. However, if you wish to take advantage of their premium features, the Growth plan starts at $9 per month while the Professional plan starts at $99 per month. The Enterprise plan is also available with custom pricing.
Airship
Airship offers a piece of powerful software that allows you to efficiently send push notifications that don’t annoy your users.
Airship’s push notification services include reporting, mobile marketing automation, scheduling, data management, security, cross-platform support, and so much more.
You can create a free Airship Account at any time. If you want to learn more about their pricing, you can simply get in touch with their representatives.
PushEngage
PushEngage is super easy to use, unlike other push notification services. Aside from that, PushEngage’s main strength comes with its top-notch conditional logic and automation.
Currently, PushEngage has more than 10,000 clients and they send more than 15 billion push messages every month. So, they definitely know what they are doing.
PushEngage offers a free plan. The Business plan starts at $9 per month and the Premium plan starts at $29 per month.
Leanplum
Some of Leanplum’s customers include TED, Big Fish, and Tesco. With Leanplum, you can engage and re-engage users using personalized and relevant push notifications.
Leanplum is ideal for gaming, subscription, on-demand, mobility, mobile retail, and finance apps. They figure out the right message, time, and channel for you to send so that you can focus more on other aspects of your business.
Leanplum offers a 14-day free trial and gives you an idea of how they can help.
Pushassist
Some of the incredible numbers of Pushassist includes:
- Serving 14,000 plus stores and websites across the globe
- Used in more than 151 million devices
- Sent more than 38.65 billion notifications
- Gives you 20% CTR
People choose Pushassist because their service is easy to set up, can support various devices, offer a real-time progress tracker, and even give you segmented data for easy analysis.
You can take Pushassist for a ride with their free plan. Once you’re ready, you can use their Starter plan at $9 per month. The Business plan is at $25 per month and the Elite plan is at $299 per month.
Google Firebase
If it is Google, then you can expect that it gives you wonderful features and benefits. Google Firebase comes with a wide range of services and among them include push notifications to app users.
One huge drawback is that Google Firebase isn’t primarily created for push notifications. However, if you are planning to use other services of Google or you are already their customer, then you’ll find their push notification service to be an ideal addition to the Google products you are currently using or will use in the future.
AdMaven
AdMaven is not entirely a push notification provider, but rather primarily serves as an advertising agency. This means that aside from push notifications, they can also help you in monetizing every user, reach a global audience, and maximize your ROI.
So, if you are planning to monetize your users and send push notifications at the same time, then AdMaven could be a perfect choice.
For pricing, please get in touch with one of AdMaven’s representatives.
Push Woosh
Push Woosh is a powerful push notification service provider. They can send a huge number of push notifications all at once. Even if you have millions of users, Push Woosh is there for you. Push Woosh confidently claimed that they can send as many as 250,000 notifications per day for their clients.
Push Woosh comes with various tools to help you program your push notifications. For example, you can communicate, segment, experiment, convert, engage, and retain mobile app users with Push Woosh.
You can create a free account, but their plans would cost you $84 or $251 per month. Custom plans are also available.
MoEngage
MoEngage is among the leading customer engagement platforms and their service includes push notifications. They have more than 1,200 clients across the Globe. Some of them include CIMB, OYO, and JD.ID.
With Moengage’s AI-driven insights, they can help you create and send push notifications in the best way possible. They also offer data insights and analytics to further help you improve your push notifications.
You can get in touch with MoEngage and request a demo of their services.
Optimove
Formerly known as Kumulos, Optimove gives you the ability to create personalized, interactive, and intelligent messages for your users. With Optimove’s push notifications, you can engage your app users based on time, location, and intent.
The recent acquisition of Kumulos by Optimove makes the platform even more powerful. Optimove is a well-known CRM marketing platform and by acquiring Kumulos, Optimove adds more AI-driven customer management solutions that will surely benefit your app on a greater scale.
You can contact Optimove and book a product tour today.
Braze
Braze might be at the last of our list, but they are not the last in terms of performance. Just to give you an idea. Braze sends billions of push notifications in just Black Friday alone. The same is true on Cyber Monday. They take pride in their 100% uptime, which is an important aspect of push notifications.
Braze doesn’t just send push notifications. They ensure that each message would convert users. With Braze, you can create personalized messages for your target audience. You can send onboarding instructions and urge users to use your app in the most pleasant way possible.
What’s more, Braze specializes in retaining and winning back customers. If you have dormant users, Braze can assist you to re-engage them and let them use your app again.
If you’re ready to give Braze a try, go to their website and connect with their sales agents. They’ll be more than happy to discuss with you their pricing and how they can help your app.
Get started now
Choosing the right push notification service provider might not that be easy especially when you are presented with different options. Each service comes with its advantages and disadvantages. Thankfully, you can get in touch with ShyftUp and get the help you need.
ShyftUp is among the best user acquisition agencies in the world today. They have the expertise and knowledge about how push notifications work. ShyftUp provides you with more details about push notifications and assists you in choosing the right provider based on your needs, preference, and budget.
Get in touch with ShyftUp today and discover how they can help you succeed with push notifications and stay on top of the competition.
What is apple push notification service?
The Apple Push Notification service (APNs) is what push notifications are possible on Apple devices. This is a cloud service that enables approved third-party apps to send push notifications over a secure connection.
Who is the best push notification service provider?
The best push notification service provider for you would depend on your needs, preference, and budget. You need to check your options, see what features they offer and know how they can specifically help you.
Are push notifications better than SMS?
Push notifications are better if you are trying to engage your existing app users. On the other hand, SMS is a more ideal choice if you’re trying to reach a broader audience.
