ASO Reporting for Driving App Growth Metrics and Success

When it comes to measuring the success of your App Store Optimization (ASO) efforts, nothing beats the power of ASO reporting. It’s not just about tracking performance — it’s about uncovering insights that help you fine-tune your strategies and drive real app growth.

If you’ve been in the ASO game for a while, you already know how essential these reports are. But chances are, you still have a few questions:

• What exactly should you be looking at?
• How do you make sense of all the data?
• And most importantly — how can ASO reporting help you grow your app?

In this article, we’ll break down the core concepts of ASO reporting and show you how to use it as a strategic tool to boost your visibility, rankings, and overall success in the app stores.

What is ASO reporting?

ASO (App Store Optimization) reporting is the process of collecting and analyzing key data points related to your app’s performance in the app stores. Think of it as your app’s report card — packed with insights on rankings, visibility, conversions, and more.

A good ASO report breaks down what’s really driving your app’s success (or holding it back). It can reveal crucial information like:

• How your keywords are ranking
• What your users are saying through ratings and reviews
• How you stack up against your competitors
• The quality and effectiveness of your app metadata (like titles, descriptions, and screenshots)

Most ASO reports come with visual aids like charts, tables, and summary stats to make the data easier to understand at a glance.

So, what can you actually do with an ASO report? A lot. You can:

• See exactly how your app is performing
• Pinpoint which parts of your metadata need improvement
• Understand how you compare to similar apps
• Make smarter, data-backed decisions instead of relying on guesswork

In short, ASO reports take the mystery out of optimization. They give you clarity, direction, and the confidence to act.

How to generate ASO reports

Not all ASO reports are created equal. To get the most out of them, you need a structured approach. Here’s a simple step-by-step guide to help you generate ASO reports that actually move the needle for your app:

1. Define your key metrics and goals

Before diving into data, take a step back and ask: What exactly am I trying to learn or improve?

Your ASO report can track a wide range of metrics, including:

• Impressions
• Downloads
• Keyword rankings
• Conversion rates
• Ratings and reviews
• Retention rate
• Revenue

But here’s the thing: metrics only matter if they align with your goals.

Are you trying to increase downloads? Understand where your users are coming from? Find out why your ratings dipped last month? Improve visibility or boost conversions?

Whatever your goal is, let it shape the report. It gives you direction and ensures you’re not just collecting data, but collecting the right data.

2. Use native app store tools

Both the Apple App Store and Google Play Store offer built-in tools that give you a good starting point for ASO reporting.

Apple App Store

 Use App Store Connect to access App Analytics. It lets you track:

• Impressions
• Downloads
• Conversion rates
• Engagement metrics like sessions and retention

You also get access to Sales and Trends for purchase data, and Product Page Optimization for A/B testing different icons, previews, and screenshots — along with conversion lift and confidence metrics.

Pro tip: Automate your reporting using the App Store Connect API for more customized reports.

Google Play Store

 In the Google Play Console, check:

• Store Performance for impressions, ratings, and conversion data
• Acquisition Reports to see where your users are coming from
• Android Vitals for crash rates and technical stability
• Subscription Reports to monitor subscriber acquisition and churn

Plus, just like the App Store, Google Play Console has a built-in A/B testing tool to test creatives and see what works.

3. Leverage third-party ASO tools

While native tools are helpful, they can be limited. That’s where third-party ASO platforms shine. Tools like:

• Metrikal
• AppTweak
• Sensor Tower
• Mobile Action

These tools offer advanced features like keyword tracking, competitor benchmarks, metadata suggestions, review analysis, and custom dashboards.

Many of them also offer free trials, so you can test their value before committing.

4. Collect and organize the data

Now that you’ve chosen your tools, it’s time to put the pieces together.

You can:

• Export reports manually
• Pull data into spreadsheets
• Use APIs to automate the process

Structure your report around your goals. For example:

• Executive summary – Highlight key takeaways at a glance
• Performance metrics – Show data for impressions, downloads, revenue, etc.
• Keyword analysis – List your top-performing keywords, their rankings, and changes over time
• Visual & metadata insights – Evaluate what’s working (or not) in your screenshots, titles, and descriptions
• User feedback – Summarize key review themes and rating trends
• Competitor comparisons – Spot gaps or strengths
• Actionable recommendations – Suggest next steps based on the data

Make it visual. Use:

• Bar charts to show download sources
• Line graphs to track keyword trends over time
• Pie charts to display conversion breakdowns

The goal is simple: turn raw data into clear, actionable insights.

How to use ASO reports to drive growth

Creating ASO reports is just the beginning. The real value lies in how you use those insights to drive measurable app growth. Here’s how to make your ASO reports work for you — not just sit in a folder.

1. Analyze key metrics that matter

ASO reports reveal powerful performance data — but you need to know what to look for.

• Impressions vs. downloads:

 Low impressions? Your app might not be ranking well in search results.
High impressions but low downloads? People are seeing your app but not clicking Download. That usually points to weak visuals, unconvincing copy, or irrelevant keywords.

• Ratings and reviews:

A sudden drop in ratings? It could signal a recent bug or a poor user experience.
Reading through reviews often uncovers what users really think and what needs fixing — from technical issues to confusing onboarding.

These insights help you understand both what’s working and what’s not in your current ASO strategy.

2. Refine your keyword strategy

Your app’s discoverability hinges on the right keywords. ASO reports can help you:

• Identify high-performing keywords that are driving traffic
• Find long-tail keyword opportunities with lower competition
• Track seasonal or trending search terms
• Spot keywords where your app ranks well — or where you’re losing ground

Use this data to update your metadata (title, subtitle, descriptions), and stay aligned with how users are actually searching in the store.

3. Leverage competitor insights

Great ASO reporting doesn’t stop at your app. Tools like Appfigures or App Radar allow you to peek into your competitors’ performance too.

You can track:

• Their keyword rankings
• Estimated downloads
• Ratings and reviews
• App visuals like screenshots and icons

With this info, you can:

• Target keyword gaps they’ve missed
• Study what visuals or messaging might be working for them
• Spot new trends or opportunities early

Smart ASO reporting lets you not just keep up — but get ahead.

ASO reporting best practices

To get the most value from your ASO reports, follow these best practices:

• Define clear goals and KPIs: Start with “why” — whether it’s boosting installs, improving retention, or ranking for a new keyword set.
• Automate report generation: Save time and reduce manual errors by using tools or APIs to automate reports.
• Use a consistent reporting format: Stick with a structured layout so you (and your team) can compare reports over time easily.
• Rely on trustworthy data sources: Only use credible tools and official store metrics to ensure accuracy.
• Focus on actionable insights: Don’t just collect numbers — look for trends and takeaways you can act on.
• Visualize data effectively: Charts, graphs, and tables make it easier to see what’s happening at a glance.
• Include competitor and market benchmarks: Put your performance in context. Are you leading or lagging behind the competition?

Bottom line? ASO reports are more than just pretty charts — they’re your roadmap to smarter decisions and sustainable app growth.

Use ASO reports for app growth

ASO reports are truly awesome tools for you to grow your app. While you have learned how to generate ASO reports and how to use them in this blog, you might still need professional help. Having expert and reliable team to handle your ASO needs could free you more time and get more rom your investment. Thus, you should consider working with ShyftUp.

ShyftUp is among the leading user acquisition agencies in the market today. They have the right experience and tools to help you generate ASO reports. Give them a call today and book a free demo for your app’s success!

Use ASO reports to fuel app growth

ASO reports are powerful tools — no doubt about it. They help you understand what’s working, what’s not, and where to focus your efforts to grow your app. By now, you’ve learned how to generate these reports and how to use them effectively.

But let’s face it — diving deep into ASO data, running A/B tests, tracking keywords, and keeping an eye on competitors can take a lot of time and expertise.

That’s where working with professionals can make all the difference.

If you want to get more out of your ASO efforts without the guesswork, consider teaming up with ShyftUp.

ShyftUp is one of the leading user acquisition agencies in the industry. They’ve helped countless apps grow through expert ASO strategies, advanced reporting, and a data-driven approach to boosting visibility and downloads.

ShyftUp has the tools, talent, and experience to help you win.

Book a free demo today and see how ShyftUp can take your app to the next level.