ASO Strategies to Improve Your App’s Visibility and Downloads
App Store Optimization

ASO Strategies to Improve Your App’s Visibility and Downloads



To increase your chances of getting noticed in app stores, you need effective ASO strategies. As you may already know, there are millions of apps today, and without the right ASO plan and execution, your app can easily sink into oblivion.

No one wants that. So, what are the important ASO strategies to improve your app’s visibility and downloads? That’s exactly what you will learn today.

What is ASO?

ASO or App Store Optimization is the process of improving the visibility of your app by setting your metadata so that the search algorithm of an app store would easily find your app. 

The main goal of ASO is to increase your app ranking so that more people will discover it. In theory, the more people know about your app, the more chances you’ll get for them to download and use your app.

Ultimately, ASO can help increase your app’s popularity and revenue.

What are some effective ASO strategies for increasing app visibility?

Undoubtedly, ASO can help improve your app’s visibility. However, the next question is, “How can you perform effective ASO?” To help you answer this important question, here are some of the best ASO strategies to improve your app download.

Choose the right app title

The most important ranking factor in both the App Store and Play Store is the app title or app name. If possible, spend as much time as possible when it comes to choosing your app title because people will know your app by its name. It has a long-term positive or negative effect on your app.

So, what makes an app name effective in getting more app visibility? Here are some points to consider:

  • Keep your app name short and catchy but memorable at the same time.
  • You can be creative in coming up with a unique name for your app. However, don’t make it so unique that people can’t easily recognize it.
  • Your app name should easily and quickly reflect what your app is all about.
  • Avoid using generic names that other apps might have already used.
  • Avoid using the brand names of other apps.
  • Don’t exceed the app name length permitted by the app store. For example, both App Store and Play Store allow you to use up to 30 characters for the app name.
  • Add your most important targeted keywords in the title.

Choose and use the right keywords

One of the most important ranking factors is the keywords. Keywords are usually phrases or words that people use to search for a particular app. A user who wants to find a photo editor may type “photo editor” in the search bar. In this case, the keyword is “photo editor.”

Your main goal is that when a user types in a specific keyword, your app will appear in the first part of the search result. When this happens, more users will be able to find you.

As you can see, using the right keywords is crucial to your app’s visibility. Thus, you need to spend enough time conducting keyword research. Once you know your keywords, you should also then add them to the right places in your app listing page and metadata.

Choose the right creatives

Using the right graphics and images can help improve your app’s visibility and downloads. Here are some of the app listing creatives that you should know:

  • App icon – your app icon should effectively represent your brand. It must be appealing and attention-grabbing. If you can make your app icon stand out from other apps, then you can have a better way of having more users notice you.
  • Screenshots – the screenshots should clearly show how your app would look and give people an overview of the user interface. Be sure you follow the image size guidelines set by the specific app store.
  • App preview or video – over and over again, app videos are shown to cause the highest engagement among potential users. Although app previews aren’t required, it is highly recommended that you add a video that would quickly show users the core features of your app as well as the experience they’ll get while using the app.

Aim to receive high ratings

Ratings and reviews are vital in influencing users to choose you over other apps. Obviously, the higher the ratings that you have and the more positive your reviews are, the higher your chance of getting downloads.

Moreover, app stores select highly-rated apps and make them more visible across their platforms. So, there’s a compound effect of having high ratings.

Here are some of the best ways for you to receive better ratings and reviews:

  • Be sure to keep on creating a high-quality app. This means you eliminate and prevent bugs and ensure your app works in the best way possible.
  • Respond to positive reviews. Acknowledge them and offer your services if they need your help.
  • Solve negative reviews. Consider negative reviews as an opportunity for you to improve your app. Look into the reasons why your users give you a low rating. If possible, solve their issues immediately, and you will most likely be able to turn them into positive reviewers.


While the United States and other English-speaking nations are the biggest markets in the app industry, they are not the only market you should focus on. You should never ignore China, India, Japan, Germany, and France, to name a few.

The best thing about localization is that you increase user engagement. When you configure your app into something that caters to a specific language and culture, you can get more users who might even become loyal customers.

So, how do you effectively perform localization? Here are some points to remember:

  • Be sure to hire professional translators and not rely on AI translators.
  • Know your target audience. Familiarize them with their local dialect, culture, and social norms.
  • Take advantage of local events and seasons. That will give you an edge over your competitors and will surely get more users engaged with your app.

App updates

Regularly updating your app can improve the overall user experience of your customers. Aside from that, app updates can help in fixing bugs and errors, adding new features, and improving overall app performance.

Improve your app’s visibility with the right help

The competition in app stores can be very difficult to deal with. Thus, following the tips and guides discussed in this article would dramatically increase your app’s visibility and, therefore, downloads.

However, we understand that it can be easier said than done. Whether you have advanced knowledge and skills or you’re just starting to do ASO, you will surely love the services offered by ShyftUp.

ShyftUp is one of the leading user acquisition agencies that have years of experience in the mobile app industry. With a proven track record and above-the-board expertise, you will soon see how your downloads would increase in the shortest period of time.

Don’t wait any further. Give ShyftUp a call and discover how you can bring your app to the next level of success!

[sc_fs_multi_faq headline-0=”h2″ question-0=”How can I conduct effective keyword research and competitor analysis for ASO?” answer-0=”The best way to perform effective keyword research and competitor analysis for ASO is by using ASO tools. These tools are specifically designed to help you know which keywords to use and identify the strengths and weaknesses of your competitors. ” image-0=”” headline-1=”h2″ question-1=”What are some effective ASO strategies for increasing app downloads?” answer-1=”Effective ASO strategies can help you increase your app’s discoverability and get more downloads. These ASO strategies may include keyword research, proper keyword placement, using the right screenshots, app icons, and videos, and writing compelling descriptions, to name a few. ” image-1=”” headline-2=”h2″ question-2=”How do you create an ASO strategy?” answer-2=”Creating an ASO strategy starts by identifying your end goal. Depending on your goal, you should then be able to know the steps to take. One of the best ways to create an ASO strategy is through A/B testing. This allows you to identify what works and what does not work. ” image-2=”” count=”3″ html=”true” css_class=””]

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