How To Track App Downloads And Revenue
Mobile Growth

How To Track App Downloads And Revenue


Buse Kanal

Tracking your app downloads and revenue can help you better understand where your app is right now and how you are going to achieve your business goals. 

Thus, it is essential for you to monitor your app performance by checking your downloads and revenue. The next question now is, “How?”

In this post, you will discover how to track app downloads and revenue.

Why do you need to track app downloads and revenue?

Tracking app downloads and revenue is super important in making data-driven decisions that will affect the performance of your app.  After all, you can’t improve something you don’t measure. You need to have the necessary statistics and data to ensure you’re not blindly making business decisions.

You want to achieve app success. How are you going to measure that success? While there are a lot of key metrics you should be tracking, you should always pay attention to app downloads and revenue.

Why track app downloads?

The number of app downloads is the number of people who have downloaded your app. By knowing your app downloads, you get an idea of how your app is able to attract new users. 

App downloads are also a good indicator of your app growth. After all, no app would grow without users.

Moreover, app downloads can help you know how successful your ad campaigns are and how you are faring against competitors.

Why track app revenue?

Unless building an app is your hobby, you want to know how much you are actually earning. In a world where money is limited, you want to be sure that your app is profitable. Tracking your revenue helps you know whether you are losing money or not and how much you are earning. You will also be able to forecast your earnings and take the necessary steps to stay afloat.

How to track app downloads and revenue

Now, it’s time to discuss the core topic of our discussion today. How do you track your app downloads and revenues?

Definitely, you can’t simply use a spreadsheet or tally paper. That would be too time-consuming and cumbersome. You need a tool to automatically gather data for you and arrange them in a meaningful and easy-to-understand way.

Thankfully, there are free tools you can use depending on which app store you’re using. Google has its Play Console while Apple has its App Store Connect.

Tracking app downloads and revenue with Google Play Console

Google Play Console is the platform used by Google Play app developers to publish, manage, and monitor apps in the Google Play Store.

Google Play

Image source: Google Play

Provided that you already have signed up, you can simply log into your account, go to the dashboard page, and then New users acquired. That will tell you how many people have downloaded your app according to a specific period of time.

Now, that’s for downloads. If you’re planning to check your revenue, you must go to the Financial reports overview page. So, from the dashboard page, select Monetize, then Financial reports, and finally, Overview.

Tracking app downloads and revenue with Apple App Store Connect

The App Store Connect is the counterpart of Google Play Console in the App Store. So, it is just like Google’s Console where you can manage, track, and improve your app. With App Store Connect, you can publish your app, reply to app reviews, and check performance.

When it comes to downloads, the App Store Connect gives you the needed data to better understand whether you are getting more or fewer users. The App Store lets you measure your app’s first-time downloads, repeat downloads, and total downloads.


Image source: Apple Developer

Aside from that, you can go to the Apple App Store Connect to view your initiated pre-orders, initiated sales, and estimated proceeds. What’s great about the App Store Connect is it allows you to view your data and filter it based on various details such as transaction types, data ranges, territories, subscription offerings, and other metrics.

To make things even more insightful, at the end of the month, you can view your revenue categorized based on currency and territory. You can also check what conversion rates were used and applied to your earnings. If that’s not enough, you can check the taxes and adjustments made. You can also download a detailed report of all your transactions, which may include the number of units sold per app and in-app purchases.

Third-party app downloads and revenue-tracking tools

The App Store Connect and Google Play Store Console are both useful and wonderful tracking tools. Nevertheless, as great as they can be, they come with certain limitations that could not fully enable you to create the best marketing campaigns.

In this case, you would need to use third-party app tracking tools. Of course, you need to realize that these tracking tools aren’t created equally. They differ in their features and prices. So, you definitely need to take some time to weigh your options.

To help you get started, here are the downloads and revenue-tracking tools that you should consider:

Mobile Action

Mobile Action

Mobile Action is considered to be the top choice when it comes to tracking app downloads and revenue. They have accurate and efficient tools to gather your needed data with the least amount of hassle.

Moreover, Mobile Action is focused on helping you understand the mobile landscape and see where you stand in relation to your competitors. They show you the market trends that give you the right information for making data-driven decisions. They provide experimentations to improve your ad creatives and campaigns.

Sensor Tower

How To Track App Downloads And Revenue

Sensor Tower is among the leading tracking tools on the Internet today. While they offer other great features, they have a special focus on downloads and revenue. As a matter of fact, they have just recently redesigned their Downloads and Revenue module to make it more intuitive and efficient.

Just to give you an example, on the module’s homepage, you will instantly see the Total Downloads and Total Revenue. There are also Downloads and Revenue tabs to help you take a deeper look at your data.

App Annie

App Annie

Tracking downloads and monitoring revenue is made easy by App Annie. It is actually the first unified AI company that combines market and consumer data, which will then be analyzed automatically by artificial intelligence.

What’s great about App Annie is that they already have gathered a massive amount of data from millions of apps and thousands of websites. This allows you to get a more detailed overview of the mobile landscape.

Increase your downloads and revenue

As a business or app owner, you know that gathering data isn’t enough. You need to actually increase your downloads and revenue to ensure your business stays profitable.

To help you improve your business, ShyftUp is for you.

ShyftUp functions primarily as a user-acquisition agency. They have the proper knowledge and experience to help you gain more users in the shortest period of time and in the most cost-effective way possible.

They also have the expertise to help you know how to track your app downloads and revenue.

Get in touch with them today!

[sc_fs_multi_faq headline-0=”h2″ question-0=”Can app downloads be tracked?” answer-0=”App downloads can be tracked using special tools and software. Some of these tools include Google Play Console and Apple App Store Connect.” image-0=”” headline-1=”h2″ question-1=”How do I track app download sources?” answer-1=”You can use download tracking tools not just to know how many downloads you have gained but also where your users are coming from. Tracking tools can accurately determine the source of your downloads and even categorize them for easy data analysis and interpretation.” image-1=”” headline-2=”h2″ question-2=”How much does an app get paid per download?” answer-2=”According to some estimates, the average revenue of apps from a single download may range from $0.60 to $1.20. However, the top 200 apps are said to earn $82,000 per day. Apps in the top 800 earn about $3,500 a day.” image-2=”” count=”3″ html=”true” css_class=””]

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