What is the best NFT app marketing strategy? This could be one of the burning questions you have in mind as an NFT app developer, marketer, or owner. Thankfully, you will learn more about NFT app marketing here.
Image source: Vecteezy
What is an NFT app marketing strategy?
NFT app marketing strategy is a plan of action that involves promoting an NFT app on various platforms such as app stores, social media, and websites.
The principles of an NFT marketing strategy work in the same way as any marketing strategy used in other mobile apps. However, in this particular instance, the marketing strategy is specially designed for NFT apps.
What are NFT apps?
NFT apps are apps that are related to non-fungible tokens or simply, NFTs.
NFTs are a relatively new concept. However, its dramatic rise in popularity made it a feasible alternative investment to cryptocurrencies.
In essence, NFTs are cryptographic assets and not cryptocurrencies. This means that NFTs are more like “graphics” or images.
Cryptocurrencies are considered fungible tokens while cryptographics are non-fungible tokens. This means that cryptocurrencies are identical to each other, thus they can be used for commercial transactions.
On the other hand, NFTs are unique assets that were added to a blockchain. Each NFT has its own unique identification metadata and codes that make them different from each other.
With that in mind, NFT apps are available in various app stores such as Apple’s App Store and Google’s Play Store. These NFT apps can be a marketplace, an NFT creator, a game, and an NFT wallet viewer, just to name a few.
Why do NFT apps need an app marketing strategy?
NFT apps need an app marketing strategy for the following reasons:
NFTs are relatively new
While it is true the world has seen a sudden rise in popularity in the use of NFT, there is still a huge room for growth. This means not all people know about NFT and through an app marketing strategy, you can increase awareness and support NFT adoption by the general public.
Increase NFT app visibility
You may have the best NFT app there is, but if people don’t know it exists, no one’s going to use it. That’s why creating an NFT app isn’t enough. You need to market it so people will find your app across the web.
Deal with competition
How NFT became popular in recent years is undoubtedly impressive. In fact, there are NFTs today that have been sold for thousands or even millions of dollars.
Because the public started to recognize the value of NFTs, it is only natural that there will be more NFT apps that will appear. Aside from that, there are already well-established NFT apps that have now dominated the market.
So, if you are just about to enter the NFT app market, then you will surely have to face fierce competition. You can even expect that the competition would become fiercer as the years go by.
Therefore, you need an NFT app marketing strategy to stay on top of the competition.
How to develop an app marketing strategy for NFT apps?
While yes, NFT apps are still mobile apps, there are various unique considerations and approaches you need to know when it comes to marketing strategies.
So, to ensure that your marketing strategies would be successful, you need to keep in mind the following:
Know your target audience
Your NFT strategy should be customer-centric. You must think of your market before even creating a strategy. The worst thing that would happen is to spend so much time, energy, and effort on conceptualizing your marketing strategy only to find out that your target audience doesn’t respond well.
To know your target audience, you need to understand their needs, dreams, and pain points. By understanding your customers, you can better know how to approach them and get their attention.
You need to create a marketing strategy that will resonate well with your existing and potential customers. Perform market research as needed and discover how your NFT app can meet your users’ needs or solve their problems.
Image Source: Vecteezy
Set NFT app marketing goals
You need a goal or target for every marketing campaign you perform. This way, you stay focused and have a sense of direction.
Remember, your goal should be specific, measurable, attainable, realistic, and time-bound (SMART). Here are some examples:
- To increase conversion rate by 10% at the end of the first quarter.
- To improve ratings by 1 point within three months.
- To add one thousand more users in one week.
Study your competitors
One of the greatest challenges you’ll have in marketing your NFT app is to keep up with your competitors. That’s why you also need to know what they are doing to gain an edge over them.
There are two particular things you need to know about your competitors:
- What they are doing right
- What they are doing wrong
By knowing the strengths of your competitors, you can emulate them and apply them in your NFT app marketing as well.
By knowing the weakness of your competitors, you can capitalize on that and make others see that you offer something that others don’t.
Create your NFT app marketing strategy
How you create your marketing strategy would depend on the goals you have set. The specific details would also depend on who your target audience is.
Moreover, marketing strategies may change depending on which stage you are trying to target. There are three basic marketing stages you should know:
- Awareness stage
- Acquisition stage
- Retention stage
So, if your users are still in the awareness stage, your strategy is more focused on increasing your NFT app’s visibility and letting users know of your app.
Once your users know about your app, they move to the acquisition stage where you focus your marketing strategy on converting them from an ordinary audience to a user. This is the stage you want them to download your app.
Finally, your job doesn’t stop when a user downloads your app. They are now in the retention stage where your marketing should be focused on retaining your users. You need to continually offer value to your users to ensure they keep on using your NFT app.
Evaluate your marketing strategy
Creating an NFT marketing strategy is a continuous job. You need to evaluate how your marketing strategy went. From there, you can try to improve your strategy and ensure you get better results in the future.
Get started with your NFT app marketing strategy
Now that you have a general idea of how an NFT app marketing strategy works, you can now be more effective in promoting your app.
However, if you wish to get a team of experts to market your NFT app in the most efficient way possible, then you need to get in touch with ShyftUp.
ShyftUp is among the leading user acquisition agencies that serve thousands of clients across the globe. They have the necessary knowledge, expertise, and tools to help you promote your NFT app.
Give them a call today and see how they can help your NFT app succeed!
What is the best marketing strategy for NFT?
The best marketing strategy for NFT is knowing your target customers. When you know what your customers need, what their problems are, and what they want to achieve, you will have a better way of persuading them to use your app and become a loyal customer.
How do I create a marketing strategy for NFT?
You need to research your market first. From there, set your goal. Once you have those in place, you can now create the right marketing strategy for your NFT.
How can I promote NFT apps?
There are different ways for you to promote your NFT apps. These include getting the help of influencers in your niche, content marketing, social media marketing, App Store Optimization (ASO), and email marketing.
