Now that you just published your new, shiny, and beautiful mobile app, the next thing you need to think about is how are you going to promote it. After all, even if you have the best app in the universe, if nobody knows that it exists, it would all be for nothing.
So, how exactly can you promote your app? That’s exactly what you’ll learn today. In this post, let us go through the best 7 ways to promote your app.
1. Create the best app possible
It’s easy to promote an app that people love. Think about it for a second: what will happen if people like the core features of your app? What will happen if they love how your app helps them solve their problems? What will happen if your app is great at entertaining your users?
Naturally, your users will be the ones who will promote your app without you asking them.
Image source: Apple App Store
So, how do you create the best app?
First of all, there should be a demand for your app’s functionality. This means that your app should be useful to your target audience.
Moreover, you need to ensure that the user interface of your app is easy to navigate. The app should be intuitive in that it takes only a few minutes for your users to learn how to go through your app.
You also need to regularly update your app, remove bugs, and add new features. Once you have the best app you can possibly make, then you’ll surely have an easier time promoting your app.
2. Start your website
There’s no doubt that the app stores today are just congested with millions of apps. According to Statista, in the third quarter of 2022, there were 3.55 million apps in the Google Play Store and 1.6 million in Apple App Store.
Whatever niche your app might fall into, you will surely meet fierce competition. That’s why you need other ways to get users. If you only focus on app stores, you might be missing a whole lot of great opportunities.
Thankfully, aside from the app store, you can also promote your app to the greater World Wide Web. You can do this by creating a website.
With a website, you can talk more about your app. App stores would only let you write a few lines and paragraphs. But with a website, the sky’s the limit for you.
Aside from that, through effective search engine optimization, you can increase the ranking of your website. It will then attract more potential users who might be interested in your app.
Moreover, a website helps you to establish a strong presence on the Internet. This presence can improve not just your visibility, but also your reputation.
When you have a great website, you become an authority in your niche. When that happens, you build your credibility and people will trust you more. People who trust you will most likely install your app.
3. Do guest blogging
If you have been a website owner in the past, you know how difficult it is to sometimes get ranked higher in search engines. So, instead of attracting people to your website, you can go where the people are already gathered. That’s where guest blogging comes in.
Image source: Vecteezy
With guest blogging, you approach website owners who already have established decent traffic on their websites. With guest blogging, you write a blog for free in exchange that you mention your app in your blog or create a backlink to your website.
Guest blogging can instantly improve your app’s visibility on the Internet. If done right, you can even improve your website’s popularity.
4. Start a video blog
According to Cisco, 82% of global internet traffic has to do with video content. Now, that’s just mind-blowing.
There’s no doubt that the most popular websites and apps today are video streaming. Think about YouTube and Netflix. It’s not surprising to see that even social media platforms are now focused on video content. We have Facebook Watch and Instagram Reels.
Image source: Unsplash
So, what does this mean to your app? Well, if you don’t want to miss out on a great opportunity to promote your app, then you need a video blog.
YouTube is the largest video-sharing platform in the world today. You can create a YouTube channel and produce interesting and helpful videos that are related to your app. Once you have a strong presence in the video sphere of the Internet, then you’ll have a better way of promoting your app.
5. Reward your users
Whether you like it or not, there’s one question that constantly plays in the mind of your users, “What is it for me?”
That’s why you need to reward your users in exchange for doing something that you want them to do — in this case, promote your website.
Referral programs are no doubt popular these days. You ask your users to refer your app to a friend and in exchange, you give them rewards in the form of in-app currencies, gifts, tokens of appreciation, free passes, eBooks, or anything you can think of that your users would love to have.
You can also hold a contest. A lot of people love winning competitions. For example, you can ask your users to share your app on their social media profiles and they’ll then receive a reward from you.
Users love getting rewards and you can take advantage of this desire and find a way for them to promote your app.
6. Start a social media page
Billions upon billions of people are on social media. So, it’s a rich source of potential traffic and users for your app. To take advantage of this, you need to penetrate the social media world with your very own page or account.
For example, you can create a Facebook page and a Twitter or Instagram account for your app. Regularly update your profile, add fresh content, and gather more followers.
Having a popular social media platform will not only promote your app, but people will perceive your app and your company to be professional, reliable, and reputable.
7. Use free and paid advertisements
If you’re serious about promoting your app, then you should consider using ads. Now, there are ads that are free while others are paid. Free advertising includes word-of-mouth promotion, collaborating with other creators, and doing App Store Optimization (ASO).
Of course, free advertisements can be limited. You need to use paid advertisements if you want to reach more people. Now, there are just so many companies out there that are more than willing to promote your app if the price is right.
You need to start with the native paid ad programs of an app store. For example, you can use Google Ads to promote your app on Play Store. You can use Apple’s Search Ads to promote your app on the App Store.
Aside from that, social media platforms have their own advertising program. A good example is Facebook. You can boost your social media post for a few dollars and reach hundreds of people.
You can also use advertisement methods outside of the Internet or app store. For example, you can promote your app on TV, radio, and through print ads.
Promote your mobile app more efficiently
These are just some of the best tips you should know when it comes to promoting your mobile app. Of course, it is easier said than done. The amount of work is just indescribable if you are just starting. Thankfully, you can now get the help of ShyftUp.
ShyftUp is a master of promoting mobile apps. They have many years of experience in helping app developers and marketers reach their business goals. With ShyftUp, you’ll instantly know how to acquire thousands of new installs in the quickest and most effective way possible.
If you want to see your app flourish, then get in touch with ShyftUp today!
