App Marketing with Open AI
App Store OptimizationMobile Growth

App Marketing with Open AI

author

Buse Kanal

Are you looking for a new way to market and promote your mobile app? If yes, then you should never miss the golden opportunity provided by Open AI’s ChatGPT. It is a revolutionary technology that can bring your app marketing to a whole new level of success.

ChatGPT for ASO, App Marketing

Image source: OpenAI ChatGPT

You have most likely heard about ChatGPT and how awesome this tool is. Now, the biggest question in your mind is, “How can I use Open AI ChatGPT for app marketing?” That’s exactly what we are going to discuss today.

In this post, let’s explore how to perform app marketing with Open AI.

What is Open AI ChatGPT?

Open AI is one of the most popular and biggest artificial intelligence research laboratories in the world today. Founded in 2015, Open AI was started by a group of prominent tech leaders, which include Elon Musk, Greg Brockman, and Sam Altman.

After years of development, Open AI released ChatGPT in November 2022. The AI chatbot is so impressive that it has garnered millions of users in just a few weeks after its official launch.

The GPT in ChatGPT means Generative Pre-trained Transformer. It’s a deep-learning model that generates human-like responses to various queries, prompts, and statements. It has access to a vast amount of data to provide answers. With lighting speed, it goes through these data and comes up with the most appropriate response.

So, in a nutshell, Open AI’s ChatGPT can give you quick, almost reliable, and quality answers that could save you a lot of time and energy. You can just imagine the great potential it has when it comes to app marketing.

How to use Open AI ChatGPT for app marketing?

Now, we come to the gist of our discussion: how can you use ChatGPT for your mobile app marketing? Getting the right answer to this question can unlock tremendous benefits for you and your app.

So, to help you get started, here are some of the best ways for you to start taking advantage of ChatGPT and improving your app marketing strategies.

Market research

You can’t possibly perform effective app marketing without market research. Thus, you need to put a lot of effort and time into this aspect of app marketing. Thankfully, ChatGPT can help you with this too. Here are some examples:

  • Learn the different trends in your niche
  • Discover who and what your competitors are
  • Know who can be your potential users
  • Identify different ways to reach your target audience
  • Get outstanding suggestions on how to promote your app
  • Create various strategies you can use to improve your app visibility

So, just to give you an example, this is the answer given by ChatGPT when given the prompt, “Who will most likely be interested in my gaming app?”

Target Audience with ChatGPT

As you can see, ChatGPT gives you six insights into your audience. You can get more specific answers as you add more details to your given prompt.

Keyword research

To increase your app visibility in app stores, you need to use the right keywords. While yes, there are numerous keyword research tools out there, you can also add ChatGPT to your arsenal. After all, this machine-learning intelligent chatbot is free but could still give you numerous insights into the right keywords to use.

Here’s an example. We have used the prompt, “keywords for a budgeting app” and got this result:

Keyword Research with ChatGPT

As you can see, all these keywords are truly valid and could dramatically increase your app ranking when used properly.

Another one is this prompt, “Where should I add my keywords in Google Play Store?” Here’s what ChatGPT gave us:

Product Page with ChatGPT

Writing descriptions

In app stores, you are given a chance to promote your app through your app description. This allows you to highlight your app’s core features in greater detail. 

Your app description can either convince people to use your app or chase them away. So, you need to make sure that you have written a well-crafted, persuasive, and informative description.

Again, ChatGPT can help you with this. OpenAI’s chatbot can give you great ideas on the flow and voice of your description.

In this example, we have used the prompt, “Write a long description for a fitness app rich in relevant keywords.” Here’s the response of ChatGPT:

Long Description with ChatGPT

You can go through this response and edit it as you see fit. Depending on what type of app you’re promoting, you can use ChatGPT and simply change the prompt and get the same impressive results.

While yes, you can’t use the entire copy generated by ChatGPT, the point here is that the AI-powered ASO bot can give you a structure to follow and an idea to work on.

Moreover, you can even ask the bot to add keywords relevant to your app already!

Get tips on choosing creatives

Part of your app store optimization (ASO) campaign is having the right creatives, such as the app icon, screenshots, and app preview or video.

While it is true that ChatGPT can’t generate graphics, images, or videos for you since it is just an AI language model, it can still give you helpful tips and suggestions.

You can start by asking ChatGPT, “How to choose the best app icon for my mobile app?” Of course, you can be specific and include the exact type of app you’re promoting. With this, you’ll get a response like this one:

App Marketing Tips

The same applies when using ChatGPT to create or choose app previews and screenshots. ChatGPT gives you helpful tips on how to find the right creatives for you successfully.

Generate app names

You should know by now that your app name plays a major role in your app’s success. In fact, the app name is the most important ranking factor in both App Store and Play Store. So, you need to ensure that your app name is easy to remember, rich in keywords, and descriptive. If this sounds challenging, it probably is.

Thankfully, ChatGPT can give you some ideas to work with. Here’s an example. We used the prompt, “Generate app names for an app about helping users plan their day.”

We got this result:

App Name

These are really good suggestions for an app name. You can change the prompt to fit your app.

Translate your app’s messaging to different languages

Localization is a crucial aspect of your app store optimization effort. With localization, you can increase the reach of your app and penetrate new markets. To truly improve your app’s messaging, you can’t simply use the English language for all localities. You need to translate your app’s metadata to the language used by your target audience to ensure you get their attention.

To help you get started, ChatGPT can give you a draft of your app’s message written in your chosen language. 

Earlier, we tried to let ChatGPT write a long description for our fitness app. Now, we asked ChatGPT to translate the description into Chinese. Here’s what we got:

Translate App Descriptipn

Of course, you can further improve this translated copy by letting a person who knows Chinese check it.

Brainstorm new app features

Coming up with a new feature for your app can be challenging incredibly when you have already exhausted all your ideas. If you’re having trouble generating new ideas, ChatGPT is here for you.

Here’s your idea: “Come up with new features for a [your app type] app.” So, for example, we can use the prompt, “Come up with new features for a fitness app.”

Check out how great the ideas are here, as explained by ChatGPT:

New Feature

If you need more ideas, click the “Regenerate response” button, and ChatGPT will give you other suggestions.

Come up with monetization ideas

In marketing your app, you need to think about how you can earn from it. Your monetization model could directly affect the decision of your users whether they will choose your app or not. That’s why, even before you create your app, you should already know which direction you’re going to take in terms of how you can monetize your app.

ChatGPT can help you. Whether you have already published your app or you’re still in the process of starting, ChatGPT can generate monetization ideas. You can specify the type of app you’re having, and the chatbot gives you creative ways to earn from your app.

We used the prompt, “Brainstorm a list of monetization ideas for a mobile fitness app.” Here’s the response of ChatGPT:

Monetization

Aside from that, you can also use ChatGPT to research the following:

  • Know the most profitable apps and what you can learn from them
  • Come up with the best monetization strategy for your specific app
  • Create a step-by-step guide on how you can earn exactly from your app
  • Receive instructions on how you can further increase your app revenue

Limitations of OpenAI ChatGPT

ChatGPT is no doubt a revolutionary natural language processing machine. It can help you in your app marketing and generate ideas that could help improve your overall app ranking.

However, there are certain limitations that you should know about ChatGPT. If you don’t take into consideration these limitations, you might end up using information from ChatGPT that could negatively affect your app marketing campaign. 

Here are some of the limitations of ChatGPT that you should know when running app marketing:

  • Knowledge limitations – on ChatGPT’s website, at the time of this writing, you’ll read that its answers are based on 2021 data. So, that’s something you need to consider.
  • Limited context – you need to provide ChatGPT as many details as possible to ensure that the bot will know exactly what you’re looking for.
  • Limited generation of specific statistics – you can’t use ChatGPT to run tests or experiments for you. You would need other ASO tools for that.

Because of the limitations of ChatGPT, you should not solely rely on it. There are even times that ChatGPT could give you the wrong answer. So, be sure to use different tools to perform app marketing.

Improve app marketing further with Open AI

Now that you know how to use OpenAI’s ChatGPT, you should be able to improve your app marketing strategy. Of course, app marketing involves wider and more complex steps to ensure you get more results.

To help you further, ShyftUp is here for you.

ShyftUp is among the leading user acquisition agencies today that could help you harness the power of AI machines such as ChatGPT. ShyftUp has the necessary expertise to create app marketing strategies with the help of ChatGPT and other ASO tools.

You can check their ASO Audits with ChatGPT here.

If you wish to take a holistic approach to have your app rank higher in app stores, then ShyftUp should be your number 1 partner. Give them a call today!

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