Answering Your Top Mobile App User Acquisition Questions
Mobile Growth

Answering Your Top Mobile App User Acquisition Questions


Buse Kanal

This handbook is for mobile app marketers and developers who want to launch the new app (both in Apple App Store and the Google Play Store). Understand how to gain app users while maintaining acquisition costs low and develop a solid, long-term app-led company.


When it comes to app user acquisition, there are a few questions you should ask yourself about your app to improve its performance in app stores and, as a result, increase conversions. The smartphone app industry is no longer driven solely by leisure apps and software; banks, e-commerce, and other marketing strategies have entered the fray.


According to Google’s research, only 9% of consumers will stick with a mobile app that doesn’t entirely suit their demands. 29% of these unsatisfied customers will uninstall your app as soon as the issue arises.


Here, we’ve assembled a list of mobile marketers’ most popular questions, along with our suggestions for how they might stand out for a mobile app user among the millions of apps on the market.


ShyftUp is a full-service mobile user acquisition firm based in San Francisco. ShyftUp’s key offering is lucrative user development with an ROI-driven strategy. App Store Optimization (ASO) and Paid User Acquisition are the two primary services ShyftUp offers to help you build your user base. We would love to share our expertise with you and present you with the best answers for any user acquisition related questions you might have.


The type of application that smartphone users prefer is the one that offers a specific vision. They would like to understand which app will best assist them in solving an issue they are facing at that moment. For instance, if an app user is lost, a map app will be the first thing they use to find their way.

Choose the correct strategies to help you accomplish and sustain your goals, depending on how you define popularity. Numerous excellent guides are available on App Store Optimization, paid mobile app user acquisition, online marketing, publicity, app PR, and so on.

No one wants to struggle to comprehend apps or what they’re for on their smartphone. That is why it is critical to make it simple to use. The application’s content and functionality can be complex, but they should be presented simply to remain effective.

There are a few alternative strategies for making money with your software. Marketing is the most prevalent and most profitable method, but in-app sales, memberships, and paid installs are widespread. Specific ways are better suited to certain apps, and it’s occasionally advantageous to employ numerous monetization strategies.


How much does it cost to advertise and promote a mobile app monthly?

Your app marketing budget gets determined by several criteria, including your app category, target demographic, and desired outcomes (e.g., number of downloads/chart position/revenue).

To figure out your ideal app marketing budget, look at market statistics, calculate your predicted income (if you’re a startup, use your cash flow as a preliminary step), and estimate your prospective customer’s lifetime value (CLTV).

  • Do you want your marketing campaign to advertise your app, or do you want it to drive app downloads or attract a high-value person to install it?
  • What is your app’s target demographic, and how do they spend their time? This will assist you in determining your ad placement and distribution channels.
  • What is your financial plan? What is the most you’re willing to pay to reach your monthly goals?
  • Do you want to advertise your app for a month only, or are you willing to promote it for a more extended amount of time?
  • What types of advertisements will you run? What kinds of creative forms will you use? Also, will the ad remain in the app, or will it employ deep links to direct users to a mobile website?

However, no marketing approach will be successful unless your software is useful, entertaining, and performs well. Concentrate on app quality, create an app marketing strategy early on, and consider your options.


How much do I get paid when a new app user downloads my app?

Many people develop apps and believe that they will become millionaires in 1-2 years due to their efforts. Still, convincing users to download and utilize the app is far more complex. You must continue to deliver excellent service.

A user is worth roughly $10 in a typical app. This figure, of course, varies by app. Each user is worth tens or hundreds of thousands of dollars for some apps.

Calculate how much cash you generate from a typical app user before they stop using it, erase it from their mobile phone, and so on. Then figure out how much it costs to get a regular app download.


How to effectively use mobile app user acquisition 

  • A seamless user experience is essential. The key responsibility of the app owner is to ensure that the mobile app user acquisition is continually optimized. For example, it loads rapidly, consumes minimal battery power, and does not clog up any mobile traffic.
  • The value you provide to your customers is crucial. Any app developer’s ultimate goal is to make money. However, monetizing your app will only be possible if you offer a beneficial service to your audience. As a result, it’s a good idea to address the fundamental inquiry at the app design phase: how will the app help or enhance the user’s life? Half of the task gets done if you have a straightforward, understandable response.
  • Competitiveness is key for standing out. Consider the main benefits you provide to potential users when building a user acquisition strategy for mobile app marketing. Pick the most important one, and present it to the audience. The app will not be able to compete and generate income if the value is not evident.


To recruit potential users and give a positive image for your brand, you can use this mobile user acquisition guide. Also, keep in mind that a demand-side platform allows you to promote various mobile applications and platforms of your choosing.


Do you need help with your user acquisition efforts? Contact us today, and let’s discuss the many ways we can work together to reach your goals.

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