Creating a Buzz with Strategies for Making Your App Go Viral
Mobile Growth

Creating a Buzz with Strategies for Making Your App Go Viral


Buse Kanal

Generating buzz around your mobile app is a powerful strategy to enhance visibility, attract new users, and create additional earning opportunities. However, how exactly can you achieve this? How do you propel your app to go viral and elicit enthusiastic responses? That’s precisely what you’ll discover today. In this post, we will delve into various strategies that can elevate the popularity of your app and facilitate increased downloads!

1. Implement a Pre-Launch Marketing Campaign

Implementing a pre-launch marketing campaign is a strategic approach to build anticipation and generate interest in your mobile app before its official release. Now, don’t underestimate this tip because the way you launch your new app could dramatically improve its success rate later.

App marketingSource

Just think about this for a second: about 70,000 to 80,000 apps are released in Google Play Store every month, and 30,000 to 40,000 apps in Apple App Store. So, you can just imagine the fierce competition you have to deal with when promoting your app.

Therefore, if you want to get the competitive edge, then you have to get your launch day right. To help you create a buzz through your app launch, follow these marketing campaigns:

  • Create a Teaser Website or Landing Page: Develop a dedicated website or landing page for your app before its launch. This page should include essential information about your app, such as its key features and benefits, and a captivating call-to-action to encourage users to sign up for updates or early access. Moreover, a website could also help increase visibility on search engines such as Google and Bing.
  • Collect Email Addresses: Set up a mechanism on your teaser website to collect email addresses from users interested in your app. Offer an incentive, such as exclusive early access, discounts, or special features, to encourage users to share their email addresses. You can then use these email addresses for your email marketing later.
  • Build Hype with Teasers: Use your website, social media channels, and any other communication channels to release teaser content. This could include sneak peeks of your app’s features, behind-the-scenes development updates, or countdowns to the launch date.
  • Offer Exclusive Access or Beta Testing: Provide a select group of users with exclusive access to a beta version of your app. This not only generates excitement but also allows you to gather feedback and make improvements before the official launch. Not only that, but through beta testing, you get an idea of how your app is performing, identify possible glitches, and improve its overall features.
  • Engage Influencers and Early Adopters: Reach out to influencers, industry experts, and early adopters in your app’s niche. Provide them with early access to your app and encourage them to share their experiences and opinions with their followers.

By implementing a pre-launch marketing campaign, you’re essentially creating a foundation for a successful app launch. The key is to build a community of interested users, gather feedback, and generate momentum that can carry over into the official release of your mobile app.

2. Build a Strong Brand Identity

A well-crafted brand identity, including a unique name, logo, and visual elements, makes your app easily recognizable. When potential users encounter consistent branding across various platforms, they are more likely to remember and recall your app. Aside from that, a consistent brand identity could help increase trust and credibility and differentiate you from competitors.

Brand identitySource

To help you build a strong brand identity that creates a buzz around your app, follow these tips:

  • Unique Name: Choose a name that is distinctive, easy to remember, and relevant to your app’s purpose.
  • Logo and Visual Elements: Design a visually appealing and unique logo that reflects the essence of your app. Consider color schemes, typography, and imagery that align with the overall brand personality. 
  • Tagline: Create a catchy and concise tagline that communicates the core value or unique selling proposition of your app. It should resonate with your target audience and leave a lasting impression.
  • Consistency Across Platforms: Maintain consistency in your brand elements across all platforms, including your app, website, social media profiles, and marketing materials.
  • Storytelling: Craft a compelling brand story that communicates the journey, mission, or inspiration behind your app. People connect emotionally with stories, and a well-told narrative can make your brand more relatable.

Remember, a strong brand identity is an ongoing investment. Regularly assess your brand’s performance, gather feedback, and be open to refining your brand strategy to meet the evolving needs of your audience and market.

3. Create a Compelling App Trailer or Demo

Humans are naturally drawn to visuals. An engaging and visually appealing trailer or demo can capture the attention of potential users quickly, making them more likely to explore your app further. What’s more, high-quality app trailers and demos are highly shareable and are great in communicating the core features of your app.

Here’s a guide to help you create an engaging and effective app trailer or demo:

  • Keep it Short and Sweet: Attention spans are short, so aim for a trailer or demo that is around 30 seconds to 1 minute in length. Focus on the most important and enticing features to grab the viewer’s attention quickly.
  • Start with a Hook: Begin with a hook that immediately communicates the value of your app. Highlight a problem your app solves or showcase a unique and exciting feature to capture viewers’ interest from the start.
  • Highlight the Core Features of Your App: Use visuals, animations, or on-screen text to draw attention to these features. Demonstrate how your app can make users’ lives easier or more enjoyable.
  • Use High-Quality Visuals: Ensure that the video is visually appealing by using high-quality graphics, animations, and screenshots. Emphasize the app’s user interface and design to convey a sense of professionalism and polish.
  • Use Engaging Music and Sound Effects: Select background music that complements the tone of your app and enhances the viewing experience. Add subtle sound effects to emphasize key actions or transitions.
  • Include a Call-to-Action (CTA): Conclude the trailer with a clear call-to-action, such as instructing viewers to download the app, visit your website, or follow your social media channels. Make it easy for them to take the next step.

The goal is to spark interest and curiosity, prompting viewers to explore your app further. A well-crafted app trailer or demo can be a powerful tool to drive downloads and user engagement.

4. Leverage Social Media

Social media platforms have billions of active users, providing an unparalleled opportunity to reach a vast audience. This allows you to connect with potential users across different demographics and geographical locations. 

social channelsSource

Here are some specific strategies to effectively use social media for app promotion:

  • Choose the Right Platforms: Identify the social media platforms that are most relevant to your target audience. For example, Instagram and TikTok might be ideal for visual and interactive apps, while LinkedIn may be suitable for business-oriented applications.
  • Create Compelling Profiles: Ensure that your social media profiles are complete, with a clear and appealing profile picture, a concise bio, and a link to your app or website. Consistent branding across platforms helps build a cohesive identity.
  • Share Engaging Content: Regularly post content that resonates with your audience. This could include app-related updates, behind-the-scenes content, user testimonials, and any relevant news or trends in your industry.
  • Visual Content is Key: Use high-quality visuals, such as images, graphics, and videos, to showcase your app. Visual content tends to grab more attention and is more shareable on social media.
  • Run Social Media Ads: Invest in paid social media advertising to reach a wider audience. Platforms like Facebook, Instagram, and X offer targeted advertising options, allowing you to reach users based on demographics, interests, and behavior.
  • Create Shareable Content: Develop content that is not only informative but also shareable. Encourage your followers to share your posts by creating content that adds value, entertains, or solves a problem.
  • Engage with Your Audience: Respond promptly to comments, messages, and mentions. Actively engage with your audience by asking questions, running polls, and fostering discussions around your app or related topics.
  • Utilize Hashtags: Use relevant hashtags to increase the discoverability of your posts. Create a branded hashtag for your app and encourage users to use it when sharing their experiences or content related to your app.

Consistency and creativity are key when leveraging social media for app promotion. Keep your audience engaged, adapt your content based on user feedback, and adjust your strategy as needed to maintain momentum and excitement around your mobile app.

5. Engage Influencers

Influencers often have a substantial and engaged following on social media platforms. By partnering with influencers, you tap into their existing audience, reaching potential users who might not have discovered your app through traditional marketing channels.

Aside from that, Influencers are seen as trusted figures within their niche or industry. When they endorse or promote your mobile app, it can lend credibility and authenticity to your brand. Their audience is more likely to trust recommendations from influencers they follow.

Here are some steps to effectively engage influencers and build buzz around your mobile app:

  • Identify Relevant Influencers: Look for influencers whose audience aligns with your target demographic and the niche of your mobile app. 
  • Build Genuine Relationships: Approach influencers with a personalized and genuine message. Express your admiration for their work, explain why your app is relevant to their audience, and highlight the potential mutual benefits of collaboration.
  • Offer Value: Provide influencers with a clear understanding of how your app adds value to their audience. Offer them exclusive access to your app, special features, or early releases. The more value you can provide, the more likely they are to promote your app.
  • Negotiate Collaboration Terms: Discuss collaboration terms, including the scope of promotion, the platforms where they will promote your app, and any compensation or incentives.
  • Create Compelling Content: Work with influencers to create engaging content that effectively showcases your app. This can include sponsored posts, reviews, tutorials, or behind-the-scenes content. The content should be authentic and resonate with the influencer’s usual style.
  • Utilize Multiple Platforms: Influencers may have a strong presence on various platforms such as Instagram, YouTube, Twitter, or TikTok. Tailor your collaboration to the platforms where their audience is most active. A multi-platform approach can maximize your app’s visibility.

Building successful influencer relationships takes time, and authenticity is key. Choose influencers who genuinely resonate with your app, and aim for long-term partnerships that benefit both parties. Regularly evaluate the success of influencer collaborations and adjust your strategy based on the results.

6. Run Contests and Giveaways

Running contests and giveaways can be a powerful strategy to generate excitement and engagement around your mobile app. Begin by clearly defining your objectives, whether it’s increasing app downloads, growing your social media following, or encouraging user-generated content. Choose prizes that resonate with your target audience, such as in-app purchases, premium features, or related physical items.

7. Seek Press Coverage

Securing press coverage for your mobile app is a crucial step in building visibility and credibility. Craft a compelling press release that effectively communicates the key features and uniqueness of your app. 

Identify relevant media outlets, such as tech blogs and app review websites, and create a list of journalists or editors who cover topics related to your app’s industry. Before reaching out, build relationships with these journalists by engaging with their content on social media and expressing genuine interest in their work.

When pitching your app, personalize your messages to align with each journalist’s interests and coverage areas. Offer exclusive access to your app before the official launch to create a sense of exclusivity and urgency.

Prepare a comprehensive media kit that includes high-quality images, screenshots, videos, and a well-written press release. Ensure your pitches highlight timely and newsworthy angles, making your app stand out in the crowded market.

Make Your App Go Viral

There are different ways to make your app go viral, and we have discussed the best strategies in this post. Now that you have a better idea of app marketing, from implementing an app pre-launch campaign to seeking press coverage, you should get the positive results that you’re looking for.

Of course, making your app go viral is easier said than done. If you wish to get the help of professionals, ShyftUp is here for you.

ShyftUp is among the best user acquisition companies today that specialize in increasing your app’s visibility and popularity so you get the installs that you need. They can work with you to create a strategic plan to make your target audience rave about your app.

Get in touch with ShyftUp today to learn more!

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