Google App Campaign Optimization in 2023: Unleash the Power of AI
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Google App Campaign Optimization in 2023: Unleash the Power of AI

author

Buse Kanal

Are you running Google app campaigns? If yes, then you need to use the power of artificial intelligence or simply AI. You might not know it yet, but you can dramatically improve your app campaigns when you use the right AI tools. So, if this interests you, then you need to read this post from beginning to end.

What is Google App Campaign?

Google app campaigns refer to the usage of Google’s advertising program for mobile apps and games. With app campaigns, you can create ads that Google will display in its huge advertising networks, which include Google Play, Google Search, YouTube, Google Display Network, and Discover on Google Search.

Aside from accessing Google’s vast properties, setting up an app campaign is a walk in the park. All you need to do is provide videos and images, add texts, and place your bids. Google then determines the best way to display your ads and decides where they should appear.

What is the Role of AI in Google App Campaign Ads?

In its simplest definition, artificial intelligence refers to the ability of computers, tools, and software to process and understand data in the same way as human beings do. In 2023, we have seen the unstoppable rise of artificial intelligence that affect the way we live.

Now, AI has a wide range of applications, and that includes marketing your app to your target audience. While AI has long been working behind the scenes, recent technological and computer engineering advancements put the spotlight on AI.

One of the tech giants of our time is Google, and it is not surprising that they are now capitalizing on AI to improve marketing strategies. Thus, you’ll find how Google aggressively promotes AI in creating ads.

AI now plays a huge role in Google app campaigns. Overall, AI is there to improve the performance of your ads, ensuring that you get the maximum exposure and conversion rate.

AI plays a role in the following aspects of app campaigns:

  • Ad creation – AI is used to create ads by combining the available text, images, and videos of a given app.
  • Ad optimization – AI doesn’t just create and display ads, but it determines the best possible way for ads to generate the best results.
  • Ad targeting – AI helps in reaching your target audience based on various factors such as demographics, user interests, and past behavior.
  • Ad analytics – AI generates reports so you can make better decisions in how you run your app campaigns.

What are the Benefits of Using AI in Google App Campaign Optimization?

There’s a good reason why more and more people are using artificial intelligence. With AI, app marketers can get more things done and discover new marketing strategies that they never thought possible before.

Here are some of the specific benefits of using AI in Google app campaigns:

  • Saves you time – there are a lot of tasks that you can automate with AI. Tasks that take hours to accomplish can now be done in a matter of seconds. For example, various aspects of app campaign optimization, such as bidding and audience targeting, can be automated with AI.
  • Improves app campaign performance – AI can determine the best way to combine your text and asset elements. It can use a large amount of campaign data to determine how your target audience will see your ad, how often they should see it, and where they should see it. Moreover, AI helps you create the right message for your audience, leading to an increased conversion rate.
  • Reduces cost – manually running ads demands a lot of manpower and resources. AI automates tasks, which saves you not just time but also money.
  • Increases revenue – by saving time and money, you will see fewer expenses. Fewer expenses mean increased savings. You can then invest the money you saved on other earning opportunities.

How to utilize AI in Google App Campaign Optimization in 2023?

There are different ways for you to take advantage of AI’s power in improving your Google app campaign, especially in 2023 and the years to come. To help you get started, here are some of them:

Use AI to Generate Text

AI tools such as OpenAI’s ChatGPT and Google’s Bard can help you generate headlines and descriptions for your ads. What’s more, Google is now developing AI-powered tools to help improve your text. These tools are now available in Google Ads, and it is just a matter of time before app marketers using app campaigns would also enjoy the same benefits.

Optimize Bidding Strategy

Your bid plays a huge role in how extensive the reach of your app campaigns is. Thus, it is a must that you set the best bid and reach as many people as possible. Thankfully, Google helps you determine what your bid should be.

You can use Google’s smart bidding strategies. With smart bidding, Google will automatically determine or adjust your bids in real-time. Of course, it takes a few days for Google to know the best way to spend your money. However, once it does, you’ll surely get the most out of your ad’s set budget.

Moreover, be sure to use the target CPA (cost per acquisition) feature. This allows you to set your maximum CPA and avoid going over budget. There’s also the Target ROAS (Return on ad spend) to help you set your minimum ROAS. While smart bidding helps a lot, you can also do manual bidding with the help of AI insights. Use AI Insights to get recommendations and analysis based on campaign data and how you should adjust your bids.

Analyze Your Campaign Data

Artificial intelligence can automatically analyze your campaign data. With the right AI tool, you can identify trends and patterns in your app campaign. These precious insights can help you adjust your current and future app campaigns.

Use Third-Party AI Tools

While Google has its own AI capabilities, you would get more advantages than your competitors by using other service providers that specialize in-app marketing. As artificial intelligence becomes more and more advanced and powerful, brands will find new ways to integrate AI into their existing tools. If you’re already using an existing app marketing company, then you can check if they have new AI tools. You can also ask them directly for any future plans.

Harness the Power of AI Tools for Your App Campaign Optimization

Those who quickly adapt to AI tools will tremendously receive its benefits. Failure to adapt means your competitors will surely outperform you. The problem is that AI lem is that AI tools for app campaign optimization are relatively new. Thus, not everyone is familiar with how to truly take advantage of it.

Thankfully, ShyftUp is here for you. ShyftUp is among the leading app user acquisition agencies today, with hundreds of satisfied clients. They always keep abreast with the latest technological breakthroughs that affect app marketing, and that includes AI development.

So, if you want to discover how you can use AI tools in your app campaigns, you better give ShyftUp a try!

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