A Comprehensive Keyword Research Guide For ASO
App Store Optimization

A Comprehensive Keyword Research Guide For ASO


Buse Kanal

What is the best way to conduct keyword analysis for App Store Optimization? This in-depth article will show you how to conduct keyword research to uncover valuable chances to help you reach your target audience, increase organic traffic, and boost your rankings.


Building a detailed list of keywords related to your app is the first step in any app store keyword research. However, if you genuinely want to make an impact, you’ll need to go a step further with your ASO keyword research.


Keywords are at the center of everything in SEO and ASO. You will receive traffic, sessions, clicks, users, or any measure you are interested in through them. When done correctly, mobile app keyword research is one of the essential ranking aspects that will bring potential customers to your app.


ShyftUp is a global full-service mobile user acquisition firm based in San Francisco. Our key offering is boosting mobile app users with an ROI-driven strategy. App Store Optimization (ASO) and Paid User Acquisition are the two primary services we focus on to help you build your user base. We would be happy to guide you through the details of running a keyword research that would bring you success.


App details and industry terminology


What is the purpose of your app? Is it about making a hotel reservation, ordering food, purchasing movie tickets, playing games, or online clothes shopping? Make a list of your app’s main functions and features. These capabilities will help you decide the most relevant keywords to employ to increase your app’s visibility.


After you’ve made a list of these qualities, use an ASO-specific mobile app keyword optimization tool to find exact keywords for your application. That being said, you should note that you can’t utilize Google AdWords tool to find keywords for ASO since there’s no App Keywords Research option in Google AdWords.


Without a doubt, accomplishment in the App Store Optimization process does not happen overnight. In several ways, improving your app store rankings will necessitate a time of experimentation to find a formula that works best for your app.


Finding keyword ideas


It would help if you choose the most strong keywords with caution (and even sophistication). This is particularly important because these terms describe your app’s genuine character. In that sense, you should investigate and discover the top keywords that your competitors use to rank in app stores.


Now that we’ve established that the initial keywords you choose should reflect your app’s purpose, you can then begin your app keyword quest by conducting market research. This entails looking into your competitors’ keyword phrases to determine the most beneficial ones for your ASO strategy.


You can conduct an analysis to make a pool of competitive keywords and choose a few amongst them. You might end up having a long list of keywords after studying the competitors. Maybe the scope is too broad, making it infeasible and unsustainable. The goal is to figure out which keywords are worth pursuing and which aren’t.


What matters most is that you comprehend how these keywords function in App Store Optimization. To do so, it’s critical to ask the following questions:

  • Will the keywords attract the right people to your app? (It’s not merely a numbers game.)
  • What are the search intents of your keywords? (Make sure to consider the hidden meanings and ramifications of the terms you choose.)
  • What is your primary KPI for a particular keyword? (In other words, what are you hoping to achieve with your keywords? Traffic?)


Keyword alignment with the app data


It’s critical to grasp the category in which your app operates, as well as the language associated with it, before beginning the research.


You should take the following points into consideration:

  • Your service or product: It’s crucial to understand how to cluster keywords by looking at which features get highlighted and what term they get.
  • Marketing material: Examine your app’s UA, CRM, and PR initiatives, as well as the branding rules – how do other marketing folks go about it?
  • User feedback: What do your app users say about it? In the absence of user-generated content, you can get ideas by reading store reviews or browsing forums and blogs.
  • Competition: Studying how the competitors frame the message around their app features and benefits is an excellent place to start for inspiration.


Keyword implementation


It’s time to put your keywords to work once you’ve compiled a list. It would be beneficial to include how you’ll use your keywords for SEO and SEM as well while you are drafting a plan. Always keep in mind that creating SEO material (such as a blog post or landing page) optimized to rank for a given keyword is part of the organic keyword strategy.


Develop a yearly posting schedule to plan and arrange the content you create to establish a well-rounded organic keyword strategy. Then follow these content writing guidelines in tandem with your App Store Optimization efforts. You can follow the below steps to implement your well-rounded keyword strategy successfully:


1) Concentrate on the most promising organic keyword potential.

2) Create information that is relevant to the search intent. The following are examples of search intent:

  • Informational
  • Navigational
  • Transactional

3) Get all the Keyword Search Intensity.

4) Track the keywords for which you are ranking.

5) Keep a track of the keywords that your competitors use.


Keyword relevancy is critical when conducting ASO keyword research. You might rank higher if you use keywords that seem a little irrelevant to your app. However, users may not stay with your application for long if it is pointless. It will cause a higher bounce rate, causing the app stores’ algorithm to downrank your app for that unrelated term. Hence, you should choose your app keywords carefully.


Do you need help with your user acquisition efforts? Contact us today, and let’s discuss the many ways we can work together to reach your goals.

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